There is a problem with the celebrations in PUMA's third jerseys

It had already happened this summer with a Fenerbahçe player, but this weekend the same scene repeated itself a few months later in Uruguay with Rogelio Funes. After scoring the winning goal after a long and powerful ride, the Mexican player, like many of his illustrious colleagues, decided to celebrate with one of the most romantic gestures a player can make: kissing the crest.

But Funes had not reckoned with the third new jersey designed by PUMA, all more or less in the same way, with a central band in the middle of which is the name of the team and with the crest that, instead of being placed on the chest, is repeated with a tone-on-tone graphic. The striker, perhaps betrayed by the emotion of the goal scored or by tiredness, immediately after scoring desperately looked for the club's crest, on the right side where it is usually placed, but without luck. However, the happiness was perhaps too much, so without paying too much attention to formalities Rogelio Funes kissed the shirt anyway, despite the initial difficulties.

PUMA has produced an unusual template for its third jerseys, a revolution that began this summer with the national teams that participated in EURO2020 and that from this season has also arrived in the German brand's top clubs. The use of templates has given a resounding shake-up to the modern aesthetic canons of football, PUMA has tried to go beyond the traditional concepts, creating a jersey never seen before, but not without criticism. It was not well received in the Bundesliga, and BVB were forced to change their logo, colour, design and font after several protests from their fans. The initial declared aim was to question the traditional design of the football shirts and overcome any limits with the third kit, which during the season are not always very used. It was a bold choice, created to re-energise the third shirts and take a new direction, but it has caused great confusion among the players, who are still looking for the crest to kiss.