LeBron James will teach basketball on Roblox thanks to Nike
The outfielder of the Los Angeles Lakers for the launch of the Nike LeBron 19 will be the protagonist of a series of mini games on the platform
Sports
February 18th, 2022
February 18th, 2022
LeBron James takes the field on Roblox, the gaming platform, thanks to Nike's initiative to launch the new signature shoe LeBron 19. The Los Angeles Lakers star will be the protagonist of a series of mini-games in which he will teach other users to play basketball like him. These games are designed to increase the mobility of users in real life and not only in virtual reality.
Take a trip down memory lane with the LeBron 19 ‘Chosen 1’ .
— Nike Basketball (@nikebasketball) February 16, 2022
The new colorway rubs off to reveal custom graphics that pay homage to @KingJames’ legacy as the king returns to Cleveland for #NBAAllStar pic.twitter.com/3yVeSeIB0G
Roblox users can also visit the NIKELAND showroom to admire the LeBron 19 in two innovative colors. The first limited edition, titled "Chosen 1," is dedicated to James' journey from Akron, Ohio to Los Angeles, California with a mural depicted on the pull-on upper, while the second, Bron Bites, features LBJ's favorite snacks.
LeBron James and the new basketball mini games are available in NIKELAND on Roblox through February 21. The Nike LeBron 19 "The Chosen 1" will launch exclusively in North America through Nike SNKRS and at select retailers, while the "Bron Bites" version will be available globally this summer also through Nike SNKRS and at select retailers.
