Manchester City wants to build a stadium in the metaverse

Manchester City is set to build the first football stadium in the metaverse with the help of Sony's Hawk-Eye technology, which will use video and image analysis to map the ground. Nuria Tarre, City Football Group's Chief Marketing and Fan Engagement Officer, summed it up as follows: "This will be a major breakthrough that will allow anyone, even the most geographically distant fans, to watch the game from the comfort of their own home, without having to move, and it will radically change the way people watch a game, as they will be able to see every play from every possible angle." Once again, after being one of the first teams to release an NFT, cityzen want to become a true pioneer in the metaverse, as so far no one has done anything similar.

The PSG player bought an island in the metaverse a few days ago and would like to create an accessible stadium in the near future with his teammates. However, City's project could have a totally different impact, revolutionizing the football-TV system. At the moment, the Premier League collectively sells the rights to each broadcaster, but with this move each club could set up its own metaverse. A revolution that for the world of football seemed to be light years away, but Manchester City have decided to push the envelope, continuing to experiment both on and off the pitch.