KOCHÉ capsule collection with Milan and PUMA

On the occasion of the upcoming Paris Fashion Week, KOCHÉ, Milan and PUMA have unveiled a special limited edition capsule collection made of unused and completely reworked Rossoneri jerseys. An up-cycling operation that combines KOCHÉ's design with Milan's tradition and colours with PUMA's heritage, in a unique mix of styles and values. KOCHÉ's Founder and Artistic Director, Christelle Kocher, chose never-before-worn football shirts made by PUMA for AC Milan and fused them with recycled KOCHÉ fabrics and prints from previous seasons, with the aim of redesigning, cutting, sewing and embellishing the same garments. 

AC Milan Chief Revenue Officer Casper Stylsvig added: "We are very excited about this incredible collaboration with Christelle Kocher and PUMA, inspired by shared values such as sustainability, inclusion, creativity and progressiveness. It is a testament to the versatility of the AC Milan brand and its ability to move at ease in sectors other than football, and to have its own voice in areas such as fashion and lifestyle. Crossing the boundaries of football is a fantastic and effective way of demonstrating the value of our brand, while at the same time attracting new fans. To be able to do this together with KOCHÉ, a brand with which we share many important values, makes us particularly proud."

The campaign will also feature two exceptional faces, Tiémoué Bakayoko and Laura Fusetti, who are the protagonists of the upcycling project that combines not only two iconic and fashionable cities like Milan and Paris, but also the red and black colours with the refined aesthetics of the French brand. The entire collection will be unveiled during Paris Fashion Week and then go on sale from Monday 28 February.