Memphis Depay is PUMA's new global ambassador

PUMA has scored another major coup as the German brand has signed Dutch national and FC Barcelona striker Memphis Depay to a long-term partnership as the brand's new global ambassador. The important new addition joins PUMA's impressive roster that has been painstakingly building since 2020, and Depay will be one of the new faces of the ULTRA football boot. For PUMA, Memphis is one of the best strikers around, but not only that, he is also a creative force off the pitch, with the brand planning to work with him on football and lifestyle projects that draw on his love of music, fashion and art.

Another important step for the German brand, a result that adds up to a strategy that is giving excellent results both in terms of quality of players who decide to wear PUMA and in terms of brand awareness, which has grown a lot in recent years. This time to pay the price was Under Armour that has been snatched one of its most representative players and that officially from yesterday will no longer wear a pair of shoes of the brand.