NY's Paris Saint Germain flagship store is coming soon
It will open on March 18 on 5th Avenue and will be the first official store of a soccer club in the Big Apple
March 8th, 2022
Despite the recent news of the end of the sponsorship contract with Jordan, Paris Saint-Germain has no intention of slowing down its international growth. In fact, a few days after the opening of the store in Paris, with the jersey made for the occasion by Stussy, and a year after the opening of the store in Los Angeles, the first in the U.S., will soon open a new space on 5th Avenue in New York, precisely at number 587.
PSG is the first football club to have its own flagship store in the Big Apple, testimony of how the Parisian brand is becoming more and more relevant even overseas thanks to the plays of Messi, Neymar and Mbappé as well as collaborations with Dior and other non-football brands. The store has been created thanks to the ongoing partnership with Fanatics and will be managed by the giant retailer Lids. Inside you will find a wide assortment of products, ranging from club kits to lifestyle items made with both Nike and Jordan.
In addition, to mark the opening, New York-based creative studio Fly Nowhere will create special designs and merchandise in collaboration with Paris Saint -Germain that will be available exclusively in the NY and Paris stores. There will also be limited edition collections and items and collectibles such as jerseys signed and personalized by the players obviously available only in the new store.
As Paris Saint-Germain's Brand Director Fabien Allègre reiterated, "PSG's brand development over the last 10 years is something incredible and becoming the first club to have its own boutique in New York will be a key point in becoming one of the most important sports brands in the world."