Between football and cycling, how the Inter x Cinelli event went

Who said that football and cycling cannot dialogue and influence each other? Two worlds that seem diametrically opposed that Inter and Cinelli have managed to bring together first in a capsule collection and then gggg.bici and Eleganza in a special event dedicated precisely to the contamination between football and cycling. The two Milanese communities for the capsule collection created to celebrate the city's excellences told the story of their city, Milan, thanks to the photos of Sofia Cremaschi and Eric Scaggiante but above all through the union of sport and communities: a ride, a street-match and a capsule collection celebrated in the activation by Eleganza.

Cycling and football, then, dropped into the urban context and celebrated through an evening ride in the most representative places in Milan, which then converged in a colourful street match, in the playground of Scalo Lambrate by NABA Design - illuminated, transennaded and customised ad hoc for the occasion, last Wednesday 23 March. An exaltation of the spirit and atmosphere typical of the memorable Red Hook races.

The event was also created to support two brands that, for some time now, have shown a clear desire to tell their story through a variety of languages: art, design and constant experimentation. In fact, the historic cycling brand does not only share with Inter the city of its birth, but also the same competitive nature, the search for the best possible performance and the attention to style and design. A lifestyle fully embodied by Eleganza and gggg.bici: both realities live and develop their dialogue in the streets of Milan, from which they draw inspiration and mix their respective sports, merging them into a single story of the city.