Fiorentina will let fans design their fourth jersey

Like Borussia Dortmund, Fiorentina also launched a contest a few days ago where fans will have the opportunity to first design and then choose the fourth jersey that the lily team will wear next season. The rules are simple, first of all the primary colours cannot be purple or green and a maximum of 3 can be used, provided however that one is dominant. There are no restrictions except for the logos, which cannot be changed or moved, but it will be possible to propose any type of design, from circled, striped or banded to checks. Each participant can only submit one jersey and will have until April 17, the deadline to upload the jersey on the Fiorentina portal. Who will choose the final winner? Always the Fiorentina fans through online preferences.

After changing its logo, Fiorentina continues to show itself to be active, implementing a series of initiatives with the aim of bringing the purple team to be a global brand, making the most of its clear uniqueness, its heritage of values and history, intrinsically intertwined with those of one of the world's best-loved clubs. Initiatives capable of capturing the hearts of its fans all over the world and animated by the ambition to be an inspiration to an increasingly wide and varied community, is the challenge that Fiorentina is facing, also through the change of logo, created to make the lily club an international brand and this is the proof.