COLORS to provide for the next NBA 2K soundtrack

COLORSxSTUDIOS, the Berlin-based music and art platform, has collaborated with the quintessential basketball video game NBA 2K by creating the soundtrack that will accompany players, with the help of some of the artists in the global community including U.S. rap star Smino, Belgian hip-hop artist Krisy, emerging London talent ENNY and many more. Also to celebrate the partnership, 2KTV will feature a new episode of A COLORS SHOW within the game featuring the new single from Oakland 4000 artist Guapdad 4000. His hit "Black Iverson," dedicated to the Philadelphia 76ers outfielder, will become the first music video to debut within the iconic video game franchise.

The soundtrack can be found in the 2K Beats section of NBA 2K22, as well as the NBA 2K Spotify playlist while the video will be available as an exclusive premiere during the all-new episode of 2K TV airing Thursday, April 07 at 9:00 p.m. before airing in on COLORS' digital platforms on Friday, April 08, 2022 at 6:00 p.m. In this way, COLORS and NBA forge a special partnership capable of creating a cross-cultural moment that highlights the synergies between music, sports and gaming.