Cagliari could leave adidas

Another team seems ready to follow in the footsteps of Bologna, Parma and Padua, as reported by the newspaper Centotrentuno, Cagliari is close to signing with EYE Sport, a Sardinian brand that could take the place of adidas. The links between team, brand and territory have played and still play a fundamental, win-win role, useful both to the team and to the brand with a product extremely focused on the community and capable of positioning the brand in terms of credibility and values. Like the other teams, Cagliari will also try to follow the strategy that has proved to be valid and successful, as evidenced by the collaboration between Bologna and Macron, a bond not only territorial that has been going on for exactly twenty years. After just two years, the relationship between the Sardinian team and the three stripes seems to be coming to an end, a divorce probably caused by the fact that adidas has never created an ad hoc shirt for Cagliari, but has always reserved pre-established templates and supplied them to other teams. 

For EYE Sport, which already sponsors a number of teams in Sardinia, including Olbia, it would be a major coup that would mark the club's debut in Serie A, should Cagliari manage to stay in the category. But it would not be the first time for the Sardinian club, as several years ago the club wore the kits of A-Line, a Sardinian brand founded by two former Cagliari players. As well as on the pitch, the trend of local collbos has proved its worth on the outside too: Inter and Moncler are examples of this, two companies inextricably linked to the city of Milan and an opportunity for both to root their names in the territory more than they already have. But even before Inter, it was Juventus that linked its name to Loro Piana, a perfect collaboration not only because of the positioning or the elegance of both brands but because both were born in the same territory. They have also followed the same path abroad, a sign of how well this type of collaboration works: Paris Saint Germain has signed up with Dior, the famous maison founded by Christian Dior in Paris on 16 December 1946 at 30 Avenue Montaigne.