The new gold Champagne Goggles from NBA and ESPN

If there is one certainty in the NBA finals, it is that once the winning team is declared, it will go to the locker room to celebrate its deserved victory to the rhythm of chants, jeers, cigars, champagne and, of course, the ever-present Champagne Goggles. And for the 75th anniversary of the American basketball league, ESPN and the NBA have decided to create a unique model, different from the usual, gold-coloured, perfect palette for the winners. The challenge is still open, but in a few weeks we will know which franchise between the Golden State Warriors and the Boston Celtics will have the honour of wearing this special never-before-produced model, designed by Arts & Letters Creative Co. and created by Matador Project, in collaboration with the leading livestream shopping platform NTWRK.

For there is no finer thing to celebrate a great victory than pouring champagne over a teammate's head. A sort of tradition by now, since for NBA players the feeling of liberation that the act of uncorking a bottle causes is unparalleled, but like almost everything, it also has its drawbacks. For this reason, especially in the American view of sport, it is useful to wear what for the last ten years or so have been renamed 'champagne glasses' - more vulgarly called goggles. An item that has now become part of the aesthetics of the sport and that NBA and ESPN have decided to make even more special.