The new Modena shirt signed New Balance
The Rivetti family started a real revolution
July 5th, 2022
After changing their logo and announcing New Balance as their new technical sponsor, Modena also announced the new jersey for their long-awaited return to Serie B. The revolution is therefore almost complete, and the club is now called upon to build a squad that aims for direct promotion to Serie A despite this year's fierce competition. After three years, the partnership with Kappa, which accompanied the Canarini in their sporting and corporate rebirth, has come to an end. The jersey designed by New Balance does not differ much from the others designed by the brand of little men, the dominant colour is still yellow with blue inserts and is accompanied by a very thin and almost imperceptible striped pattern, while on the left side stands out the club's new logo, the canary carefully designed by CaroselloLab. A simple jersey, which takes inspiration from the Modenese club's past, exactly from the shirts worn in the 1970s.
NB's arrival in Serie B is certainly a big step forward both for the team, launched towards great goals, and for the Serie Cadetta, which with the arrival of historic and organically well-structured clubs is preparing to experience one of the hottest seasons in recent years. What is certain, however, is that Modena is flying again after dark years thanks to the Rivetti family, who have had the foresight to modernise the club's image without distorting its history and tradition, from the logo to the agreement with the Boston brand.