Jannick Sinner is the new Gucci's ambassador

While waiting to face Novak Djokovic on the lawn of Wimbledon's Centre Court, Jannik Sinner scores another winning coup by becoming Gucci's new Brand Ambassador. After recently signing a lavish sponsorship deal with Nike for figures approaching $100 million, the South Tyrolean tennis player also arrives in the fashion world by relying on AlessandroMichele's aesthetic. It was a decision that was in the air given the numerous contacts between the two, especially after Sinner's invitation to the latest Gucci Cosmogonie show last May in the Castel del Monte setting. 

After Matteo Berrettini's deal with BOSS, Italian tennis is confirmed to be in a golden moment both on and off the court, managing for the first time in several decades to make its players also well-known faces for mainstream audiences and attractive as testimonials for brands. And Sinner is doing everything he can to establish himself on the sporting level, as evidenced by his victory over Carlos Alcaraz, one of the brightest promises on the circuit defeated in one of the most spectacular matches of this Wimbledon tournament.