Luva de Pedreiro is the new testimonial for adidas ahead of the World Cup in Qatar

Luva de Pedreiro is one of the world's most popular tiktokers, thanks to his nearly 19 million followers on Chinese social and more than 17 million on Instagram, and the world's biggest companies are lining up to tie their names to his videos. After collaborations in recent months with Prime Video and Pepsi in fact, it is adidas that has chosen the Brazilian as its testimonial for activations ahead of the World Cup in Qatar scheduled for November. An agreement announced with a video shared on social, where Luva interprets his energetic and enthusiastic style wearing various jerseys with the three stripes. 

It includes the exclusive use of adidas apparel and accessories, as well as, of course, various videos and social posts dedicated to the German company and the Brazilian national team. Joao Meyer, the senior marketing director of adidas Brazil said that "the arrival of Luva de Pedreiro in our team of ambassadors strengthens our investment in Brazil and brings us even closer to the young audience that appreciates the irreverence and authenticity of its globally recognized content." In a year of major international events and competitions, Luva de Pedreiro's role will only become increasingly important in adidas communications.