Juventus and Loro Piana continue their partnership

Loro Piana and Juventus have announced the continuation of their partnership by introducing two important new products for the 2022-23 football season. The fashion house signs for the first time the institutional uniforms for the women's team and introduces formal suits for the men's team. Loro Piana thus confirms that it shares values, tradition, and philosophy with the Piedmontese club, including inclusiveness, fair play, and the continuous search for innovation.

During Uefa Champions League matches and institutional engagements, the female soccer players will wear iconic garments from Loro Piana's wardrobe, perfectly balancing elegance, comfort and functionality. Footballers, in addition to the new tailored formal suits suitable for the most formal occasions, will also continue to wear the casual uniforms for home and away matches. An agreement that confirms the union two great Piedmontese excellences, always attentive to style but without going over the top.