The jerseys worn in the Milan Derby will be on auction on AC Momento

The match-worn jersey market is rapidly expanding and moving to platforms that allow safe and certified buying and selling. One of the most innovative of these is AC Momento, which recently announced an agreement with AC Milan that began after the Rossoneri's match against Bologna, which was followed by a live-auction of the jerseys worn by the players on the pitch, through its app, Momento Market. The initiative will also be replicated at the Milan Derby, one of the most heartfelt matches in the Italian league, with part of the proceeds going to the Milan Foundation, which for years has been committed to upholding the values of sport by supporting children and young people who play sports in Italy and around the world.

The jersey auction will begin immediately after kickoff and will close a few hours after the end of the match, with the jersey being taken directly from the team's locker room, certified, photographed and shipped along with a Certificate of Authenticity (dCOA) proving the provenance and ownership of each item while the jersey undergoes the end-to-end preservation process. In addition to the Rossoneri, the other teams featured on AC Momento's app are Atletico Madrid, Sevilla FC and Benfica, while the players involved to date include Cesc Fàbregas, Gerard Piqué, César Azpilicueta among many others who will soon be joined by Eduardo Camavinga, Jack Grealish and Lionel Messi.