Becoming Giannis thanks to FREAKOLOGY EXPERIENCE

Giannis Antetokounmpo landed in Milan last week to play with his national team the games of the EuroBasket round that also includes our Azzurri, defeated in a sprint 85 to 81. And the arrival of the two-time MVP and NBA champion was also the perfect opportunity to launch the very latest model of his signature shoes, the Nike Zoom Freak 4 "Unbelievable," the perfect shoe to express all the unstoppable athleticism and intensity of the Greek phenomenon. A very special colorway, featuring color-blocking that goes from the highlighter yellow of the toebox, pink on the upper and blue on the heel while the writing inspired by RISE, the Disney movie about the NBA champion's life, "The one who believed would become unbelievable" runs along the side swoosh.

Following this mantra, which made the personal story of Giannis and his siblings a fairy tale with a happy ending, more than 80 boys and girls had the opportunity to be guided by coaches in a two-day celebration of Giannis and his game for fun, sharing and growth. Wearing the brand new Nike Zoom Freak 4s, they challenged each other in various drills and tests, then faced off in a game where they put everything they learned on the court in a true FREAKOLOGY EXPERIENCE inspired by the NBA champion.