Why do Italian teams use the Serie A font in Europe?

The European Cups have finally begun, and with them the teams' jerseys become gala outfits on the most elegant evenings in international football. To celebrate such prestigious competitions, the best teams use different fonts and typefaces from those used in their respective leagues, which are instead decided by the federations. Not all the big teams actually, since if the Premier League clubs do not miss the opportunity to showcase their visual identity without the limitations imposed by the federation, others still use the same graphics adopted in the other fixtures. 

Indeed, not only the four involved in the Champions League - Liverpool, Manchester City, Chelsea and Tottenham - but also participants in other European competitions such as Arsenal in the Europa League. Similarly, teams in La Liga, another federation that in 2017 has chosen to standardize its visual identity, are moving forward, with Barcelona, Real Madrid, Atletico Madrid and Sevilla all using custom fonts. For example, the Blancos used both the Champions League and Copa del Rey fonts chosen for the season, an homage to the one used by the Galacticos 20 years ago. 

The Serie A teams, on the other hand, having adopted the league's chosen graphic from the 2020/21 season, have never sought to differentiate themselves from it. In fact, the four committed to the Champions League, for their first cup competition all showed up with the same kit used in the league, with the Serie A font for the numbers and game names. A choice that testifies to the little care and effort that is sometimes put into making outfits for different competitions. 

The choice of fonts is perhaps a less valued aspect of building a club's aesthetic than other distinctive aspects of a game jersey, but it can lend a touch of personalization to kits sometimes unified by the use of shared templates or templates. Moreover, differentiating them from fixtures multiplies creativity on the field and helps teams come up with their own aesthetics, without having to submit to the rules of the various leagues. A possibility that Italian teams for now have not chosen to seize, using even in European cups a font owned by the Lega Serie A.