Hummel's protest for the upcoming World Cup in Qatar

A few days ago Hummel unveiled the three jerseys with which Denmark will take the field in the upcoming World Cup in Qatar in November, three kits all featuring the same design with the brand and national team logos tone on tone. A design that initially seemed to be an aesthetic choice that could be traced back to the Blackout trend that has been seen for a few years now in the Bundesliga where many teams had created something very similar. PUMA for example had experimented with this colourway in 2018 with a special edition of the Stuttgart jersey made in collaboration with a local artist collective. The same evidently successful operation was then renewed with Borussia Dortmund - PUMA's flagship club in Germany - for a jersey celebrating the club's 125th anniversary in the 2019-20 season. But that's not all, the blackout was also seen outside of Germany the best example of blackout jerseys was that of AIK, the Swedish team sponsored by Nike, which in recent years has distinguished itself for extremely elegant kits despite its sporting marginality, and Erreà then did the same with Parma.

In reality, however, it is no coincidence that Hummel decided to create these jerseys for the Danish national team where the logos are tone on tone, making them so obvious. Yesterday, in fact, the Danish brand came out and stated the real motivation behind the design of the three kits that Eriksen and his teammates will wear: "We don't want to be visible during a tournament that has cost the lives of thousands of people." The brand further added: "We support the Danish national team all the way, but that does not mean supporting Qatar as the host nation." Hummel is not the only one to have started protests, already a few months ago Norway took to the pitch with a jersey calling for workers' rights to be respected. Now just a few months later the protests are becoming more and more concrete, we will see what happens in the run-up to the competition.