What was in fashion the last time Argentina won the World Cup?
36 years separate Maradona from Messi
December 23rd, 2022
In the streets and alleys of Buenos Aires and Argentina in general, the echo of the Seleccion's World Cup victory continues to resound loudly, joyously and noisily. The repressed euphoria of the Albiceleste people after 36 years of waiting for the World Cup has exploded resoundingly and seems to have no end. The party has been going on for days even in the home of Argentina's heroes of the legendary success in Qatar, culminating with victory in the final against the now former champions France. The photo posted by Lionel Messi holding the trophy has become the most liked post in Instagram history in a matter of hours, with the numbers seemingly unstoppable. A social world, and that of the web in general, that was not even imaginable at the time of Argentina's last World Cup success in 1986, when it was Diego Armando Maradona who raised the cup to the sky. So, what was it that was fashionable 36 years ago?
Top Gun and the Ray-Ban Aviator
In 1986, the film 'Top Gun' starring Tom Cruise as the American Air Force pilot Maverick was released in cinemas around the world. In the film, the actor wears a pair of glasses destined to become an icon in its genre: the Ray-Ban Aviator RB 3025. Green lenses, teardrop-shaped frames and a gold frame for sunglasses that are still in fashion today. It was US Air Force pilots who asked the company to create and patent a model that could guarantee them comfort and protection even when wearing a helmet.
“Paninari” of Milan
Those were also the years, in Milan, of the 'Paninari'; young men who had grown up with the American myth and who, after leaving the 'Al Panino' bar in Via San Paolo in the early 1980s, began to frequent the Burghy in Piazza San Babila. Their fashion was a mix of US culture and the tamarack taste of Italy at the time. They were mostly high school kids from Milan, carrying Invicta backpacks, wearing bomber jackets, fur-lined denim jackets or Moncler jackets. On their feet it was Timberlands that ruled, with plaid socks prominently displayed in Levi's 501s with turn-ups above the ankle. The girls' bags, on the other hand, were strictly by Naj Oleari, in the most desperate patterns, with kilometre-long queues on Saturday afternoons outside the department store windows.
“Tozzi” of Rome
Opposing the 'Paninari' of Milan were the 'Tozzi' of Rome, who also originated from gathering near the 'Burgher' in Piazza Barberini. Their fashion was mostly the same as their northern cousins, but had some substantial differences. Levi's 501's were worn flat instead of with turn-ups at the ankles, shoes were brown, taupe or bottle green Clark's, and as jackets they wore Ciesse down jackets or Schott aviator-style leather jackets.
The first mobile phones and portable music
From a Motorola DynaTac, a phone the size of a shoebox, the first historic call was made from a mobile phone in New York in 1973. The company then managed to detach it from the cumbersome machine that one had to carry around, and in 1986 there were those who could boast of walking around with the model 8000X: the first device that could be considered portable. It was nicknamed the 'brick phone' because of its long, squarish shape and with a 10-hour recharge it allowed around 60 minutes of conversation.
To take music with you in those years, on the other hand, it was the Walkman, the cassette player created by Akio Morita, Masaru Ibuka and Kozo Ōsone, and produced by Sony, that was very popular. Playing in the headphones of the young people of the time were Duran Duran, Madonna with her very fresh 'La Isla Bonita' and the winner of that Sanremo Festival, Eros Ramazzotti.