The OVO x NFL collection in anticipation of the Super Bowl

As preparations for Super Bowl LVII, which will pit the Philadelphia Eagles and Kansas City Chiefs against each other on 13 February in Glendale, Arizona, are in full swing, Drake has decided to get involved in the event of the year, at least when it comes to American sports, by co-creating a collection with the NFL. The Canadian rapper's lifestyle brand, October's Very Own, or rather OVO, will release its first licenced collaboration with the world's most famous American football league on Friday 3 February, featuring selected garments with the logos and corporate colours of some of the franchises.

Drake enlisted two of his peers for the photo shoot to launch the collection, capitalising on the close relationship between rap and the NFL. Lil Wayne wears a Green Bay Packers varsity jacket and hoodie, while Benny The Butcher of the Griselda Collective in a proud member one of the hottest fans on the continent, the Bills Mafia. The other teams in the OVO x NFL collection are the Dallas Cowboys, San Francisco 49ers, New York Giants, Miami Dolphins, Los Angeles Rams and Las Vegas Raiders.