Juventus will produce a beer

We thought we had seen it all when Paris Saint-Germain decided to surprise everyone a few years ago by announcing the production of a pear juice 'Made in PSG'. Instead, some time later, another team has started a similar initiative, destined only for adults, however. Juventus together with 'El Original', a company involved in the creation of new products and distribution, has created the Juventus Beer. An alcoholic drink that will be put on the market, it has not yet been specified where, if only at the stadium or if instead in large-scale distribution, the beer will bear the logo of the Turin club. 

Thus was born Juventus Beer, which as specified by the CEO of the Italian company will be one of the first cases of beer branded by a football team. A non-trivial move, given that in sports culture, that between football and beer has always been a very strong pairing that needs little explanation. In England, and on the British island in general, a draught blonde at the pub outside the stadium is a sacred tradition, almost a religion for fans who have been initiated into it since childhood. A strong bond that will now also see Juventus involved, who as specified inside their branded cans will insert a lager commercial.