Se il prezzo della maglia viene deciso dall'andamento della partita
La singolare operazione di eToro con il Monaco potrebbe segnare un precedente
March 31st, 2023
Sunday's Ligue1 match between Monaco and Strasbourg will be the scene of a unique and fascinating operation that combines the world of football with that of the stock market and online trading. Thank you to the Monegasques' main sponsor, the social trading and investment company eToro, the cost of the red and white jersey will be set during the match and linked to the progress of the game. Thank you to the platform, it will be possible to buy the team's official jersey the moment it becomes cheaper, following the rollercoaster of stock prices while cheering in front of the TV.
Pour la première fois, la promotion sur le maillot de l'@AS_Monaco varie en fonction du cours du match #ASMRCSA ce dimanche 2 avril...
— eToroFr (@eToroFr) March 28, 2023
À vous de la saisir au meilleur moment avec le #CoursDuMatch by @eToroFr !
The Le Cours du Match initiative thus combines an issue close to the hearts of fans today, namely the ever-increasing prices of official jerseys, with the introduction of companies into the world of football that use tokens, blockchain and trading to increase the gamification of the experience. So, thanks to eToro, Monaco fans may have access to jerseys of their favourite team at a very reasonable price, if only they have the skill and patience to use the main sponsor's application and approach a market that is expanding significantly.