Beautiful Struggles collaborated with the Bundesliga
"Not always pretty, but always pretty real"
April 4th, 2023
Beautiful Struggles, the brand created by former US footballer Danny Williams, has unveiled its collaboration with the Bundesliga. A collection that celebrates diversity and inclusiveness through the unmistakable style of the brand, which in just a few years has become a favourite among footballers in Germany. When we spoke to Williams in our More Than profile last year, he anticipated that he would soon be collaborating with a major European football league and we are delighted to now be able to see the fruits of his labour.
The collection is unisex and includes a blazer, a bomber jacket, a hoodie, a crewneck various jerseys and shorts, featuring the Bundesliga logo and Beautiful Struggles prints and logos, which combine the football aesthetic with the representation of minorities and communities. "Life is a beautiful struggle. It surprises us when we least expect it. It challenges us, excites us, gives us hope. It forces us to be in perpetual motion. To keep going, even when we are ready to give up. But amid the chaos, we find a cure in football. It brings us together, it inspires us to push beyond our limits. It gives us a reason to be. Not always pretty, but always pretty real" like Danny Williams tells us.