The second collaboration between Aries and Umbro chooses the oval ball
The aesthetics of rugby revisited through the style of the two English brands
May 10th, 2023
Aries team up with Umbro for the second chapter of their collaboration, and this time they choose one of the UK's iconic sports, rugby. Inspired by the nostalgia of the oval ball and the mud and blood stained pitch, traditional rugby shades are featured throughout the campaign and collection, using Aries' renowned dyeing techniques to unite the two brands.
The capsule collection includes 2 classic rugby shirts, track pants and shorts in drill cotton and neon and deep navy rugby socks. Classic block stripes with an over-dye and sun-faded patchy treatment and a repeated subtly faded Aries Temple print. Umbro rugby crest with vintage execution, mystic undertones and cult trends. The campaign was shot by filmmaker and legendary photographer Elaine Constantine, known for her portraits of British youth culture and here at work among local east London rugby club Hackney Rugby Club.