The first ever collaboration between AC Milan and New Era

To celebrate the 123rd anniversary of its foundation, AC Milan presented a collaboration with New Era, a top player in terms of impact and importance in the lifestyle world, at least as much as the Rossoneri are in the world of football. The collaboration has resulted in a collection that includes historical pieces of the headwear brand and a limited edition, taking up some of the club's symbols and details that recall retro kits, in particular the Lotto kit from the 1995/1996 season.

Milan and New Era have joined forces in an unprecedented project for the Rossoneri, which reinforces the link with the urban world that Milan has been pursuing for a few seasons now, thanks also to collaborations with brands that symbolise that aesthetic imagery, such as New Era or the partnership with Off-White. In the models presented in the collection there are also caps, bucket hats and some variants of the traditional baseball cap, all united by the red and black colours or by details that celebrate the history of Milan, together with the flag of the American brand. Casper Stylsvig, AC Milan's Chief Revenue Officer also explained how "This collaboration consolidates our position as a versatile and modern football brand and allows us to step off the pitch to strengthen the bond that unites us with fans around the world". 

To mark the new collaboration, Milan and New Era have organised an event, which will take place on 5 July from 7pm at the Slam Jam store in Milan, during which it will be possible to customise models from the collection.