Venezia FC unveils the 2023-2024 pre-game shirt
First of four releases ahead of the new season
July 6th, 2023
After much anticipation, Venezia FC have started releasing their new jerseys for the next season, and fans could not be more excited. With this being the third year working with Kappa, the club was set on persisting with what has made them famous all throughout the world in recent times: a unique style, unmatched fashion sense, and Italian quality.
Simple, yet breathtaking at once - there is no more apt way to describe this shirt. Composed entirely of vertical lines in the club’s distinct green, orange, and black color scheme, the creation is now available on shop.venezia fc.it and in Venezia FC stores around the Venice area. The Kappa logo can be seen on the chest and the two sleeves, contrasting with the shirt’s base due to its white color. The same goes for Venezia’s logo, displayed strongly and proudly.
The shirt comes from a collaboration with German design studio Bureau Borsche, and it is inspired by the city of Venice and its people’s spirit. The advertising campaign by photographer Sam Gregg, in fact, puts the Veneziani at its very center. Be it children playing football in the streets of the mainland or fishermen from the lagoon, there is a shared pride in being from a city so special and extraordinary, and the shirt is made exactly for them: the main characters in this story. The fans are the essence of this historic club, and the campaign rightfully treats them as such.