Kvaratskhelia created its own football shoes on NikeID

In the early days of the championship of Italy's champions Napoli, one of the most watched players was certainly Khvicha Kravatkshelia. The Azzurri's number 77 has yet to find his way into goal, but has attracted attention for the football boots he has worn on the pitch: a pair of white Nike Mercurials with blue details, including laces and Swoosh. A model that can be made identically on the Nike For You platform. This platform is familiar to all custom fans, as it allows unique colour variations to be created for the US company's most iconic models, from the endless variations of the Air Force 1 to gaming shoes. And it's possible, even likely, that the Napoli fanatic has also made use of it for his new football boots.

In an increasingly spasmodic football boot market, with some footballers refusing to wear their sponsors' new models and new brands like Skechers entering the market with exuberance, Kravatkshelia's choice stands out for its strange innocence. On the other hand, why should you have to wait for a brand to send you your chosen pair of shoes, perhaps after a long comparison, when you can have them made yourself at your PC and sent home the next day?