Touch The Wood Clothing and Pouchain's collection enhances Roman-ness

Touch The Wood Clothing is the latest step in a process of identity growth, a true journey of weaving threads and connections between music, people and places. Romanness is one of the cornerstones of our collective. With this collaboration, we want to combine our creative vision of the derby in Rome with an important memory of the past, represented by the Pouchain brand, which appears during the week of the Roman Stracittadina. Today, and for a long time, the Roman football rivalry has centred on exclusive identification with the eternal city. In Rome, there is no room for either team, no acceptance of the other. Today, Roma and Lazio are fighting to establish themselves as the only legitimate children of their city, the only one that counts in their hearts. Because for a Roman, his city is the centre of the world.

Pouchain was the first company to recognise the power and value of football team merchandising. In 1979, it introduced surprisingly beautiful new football shirts as a sponsor for clubs such as Roma, Lazio, Udinese and Palermo. Pouchain can be seen as the great inspiration for the fashionable Italian football shirts as we know them today. The importance of the derby for Rome will be told by Touch The Wood® founders Marco G. & Mr Kite, who will talk about what the most important game of the year for a native Roman means to them, as it represents the two football faces of the capital.