A$AP Rocky's racing collection for PUMA is finally here
On the occasion of the Formula 1 Grand Prix in Las Vegas
November 14th, 2023
After A$AP Rocky was chosen as the new creative director of PUMA's partnership with Formula 1, the anticipation for the first drop was through the roof. And right on the occasion of the first Grand Prix in Las Vegas came the first capsule collection that will be available from November 17 at a pop-up located at the corner of Fremont St and N 10th Street, an environment inspired by the motorsports aesthetic and that will offer guests an exclusive customization station to decorate the collection and purchase a variety of accessories and add-ons also inspired by A$AP Rocky.
The rapper and creative has managed to synthesize the most identifiable racing garments and that have always distinguished the Formula 1 aesthetic with his unique style that combines streetwear and high fashion. The capsule collection shows details and technical materials used by drivers in racing, such as removable gloves, knee pads and protective fabrics, and includes denim pants, an apron, longsleeve jerseys, gloves, a visor hat and a balaclava. A small preview of what PUMA, Formula 1 and A$AP Rocky will be making in the coming years, bringing the motorsports aesthetic to lifestyle and fashion.