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The all-black collection by Blvck Paris and PSG

It combines sports, fashion, and digital art

The all-black collection by Blvck Paris and PSG It combines sports, fashion, and digital art

Paris Saint-Germain, currently leading in Ligue 1, has chosen to make the most of the national break by adding a new collaboration to its portfolio. The partner the PSG has teamed up with is Blvck Paris, a Parisian clothing brand founded in 2017 by Julian O’hayon. It is known for the distinctiveness of producing all items in its collections in a total black coloration; "Blvckout your life" is, in fact, their most iconic slogan. For this collection as well, the predominant aesthetic code could only be total black, mixed with the name and logo of Paris Saint-Germain for the occasion. The collection includes a scarf, a soccer ball, a hoodie, a t-shirt, and, among all, the most curious item, a doormat.

With this collaboration, Paris Saint-Germain reintroduces NFTs into the football sector. Julian O'hayon has also created the items in NFT versions, in three different editions: Exclusive, Premium, and Standard. By purchasing the NFTs, one will have the opportunity to gain early access to the physical collaboration, at a discounted price. Following the purchase, it will also be possible to win unique experiences and products. The initiative is part of the commitment of Paris Saint-Germain and Blvck Paris to satisfy their fans with innovative initiatives, and expanding their horizons by exploring the transversality of their respective sectors is a key aspect of today's market.

The collection is available on the e-commerce platforms of PSG and Blvck Paris, as well as in digital format on crypto.com.