Golden Goose will make a padel pavillion

Golden Goose enters the padel world by building a new court in Milan and launching STAR, a new line for padel fans. The padel pavilion, designed by Novembre Studio, will be built in the Atlas Arena in CityLife, one of the greenest and most popular areas for sports fans in Milan, and will also represent a top achievement in terms of innovation and architectural design. The pavilion will be a place where different communities come together and offer a unique experience that goes beyond sport. The padel pavilion will have 6 indoor courts, 1 PRO indoor court and 2 vintage-style outdoor courts, all equipped with state-of-the-art technology. On the second floor there is a lounge area from where you have a complete overview of the courts.

To bring the Padel Pavilion to life, Golden Goose has teamed up with Demetrio Albertini and Lorenzo Alfieri, national and international pioneers of the sport with City Padel Milano. The collaboration is the result of a perfect synergy for this ambitious project. The Atlante Arena will feature a completely innovative Golden Goose store concept with an exclusive range of trainers and apparel, as well as a range of sporting goods specifically for padel. Each product will be customisable through the brand's exclusive co-creation service. Through Padel, Golden Goose will welcome the world's greatest sports champions such as Juan Lebron, Ariana Sanchez and Gemma Triay to its family.