Venice chooses Cycle Jeans as Official Denim Partner

In recent seasons, Venezia FC has not only established itself as one of the most stylish and imitated clubs in the world, but has also become an authentic case study in how it has managed to combine fashion, sport and communication. And it continues to develop its strategy by joining forces with the Veneto-based brand Cycle Jeans, which will become the Official Denim Partner of the Lagoon Players. Cycle Jeans was founded at the beginning of the new millennium in Padua and has quickly become a leader in the industry thanks to its skilful combination of tradition and innovation through Made in Italy quality. The brand will be featured on the pre-match jerseys ahead of the match against Sampdoria on Sunday 14 January on the first matchday of the second leg of Serie BKT 2023/24.

Now Cycle Jeans is embarking on this new sporting adventure with a club that has made experimentation and creativity one of its hallmarks, fitting into one of the freshest aesthetics of the season. It's certainly no secret that the Blokecore dominated trends last year, bringing a new sensibility and versatility to the football jersey. Venice's jerseys, which are among the most beautiful and recognisable, were often worn over baggy jeans. And it is precisely from this aesthetic that Cycle Jeans wants to create a new football aesthetic that celebrates local excellence and the prestige of Made in Italy. A glocal project centred on the territory and the communities, without losing sight of the sport and lifestyle aspect.

Enrico Spinazzé, Chief Executive Officer of Numero 8, the group that controls Cycle Jeans, said of this new partnership: "We are particularly happy about this partnership with FC Venezia, with whom we share a bond with the Veneto region and at the same time a constant eye on international goals. This collaboration is based on shared fundamental principles such as determination, team spirit and the promotion of young talent."