The new Moon Boot campaign draws inspiration from 1970s motocross

The world of two-wheelers is characterized by a unique aesthetic, thanks to the recognizable liveries of motorcycles ridden by riders from around the world and their vibrant racing suits. The 1970s were a rosy and unforgettable period for the motocross sphere, a sport as adrenaline-pumping and extreme as it is niche. Among the stuntmen who have left a mark on the history of the sport, for example, we can remember Robert "Evel" Knievel, a spectacular athlete known for his unique style. It is from looks of that caliber that Moon Boot drew inspiration for Retrobiker, the new campaign that aims to evoke a spirit of freedom and adventure. Captured by the photographer Bogdan Plakov - aka Chilldays - it features the participation of Alvaro Dal Farra, an internationally renowned pilot, entrepreneur, and mental coach.

Moon Boot brings the iconic motorcycle aesthetic from the 1970s to the snow, creating four models of après-ski boots, the undisputed protagonists of the campaign. The Icon Retrobiker model, available only in the high version, is characterized by patterns rarely seen on footwear of this kind. The "star" motif and the dalmatian version are the flagship products of the collection, accompanied by an all-over orange version adorned with purple and black graphics. It would be a mistake to limit the use of Moon Boot's new footwear to après-ski or a snowmobile ride: we expect to see them paired with lifestyle outfits as well.