Genoa and Kappa release the Street Collection
The iconic brand's Banda is tinged with gold
February 2nd, 2024
The training and representation tracksuits of football teams are trying to achieve the same success as game jerseys. Genoa has seized this trend to present the Street Collection, a selection of apparel ranging from t-shirts to zip tracksuits and bucket hats, along with the relaunch of the third kit in a total golden color. The standout item from the drop is the tracksuit, thanks to the iconic Kappa Banda in gold juxtaposed with the blue and red color-blocking that recalls the club's social colors, the oldest in Serie A. One of the most significant items is undoubtedly the bucket hat, an essential element of the casual style adopted by ultras who fill the stands every weekend. It also has a strong connection to the city of Genoa, especially the area around the Old Port.
A few days ago, an Instagram post from the club had teased the tracksuit by having the newly acquired player Vitinha wear it during the presentation photos. Between the launch of the Street Collection and a positive transfer window that saw the arrival of Brazilian player and the joy of fans for retaining the star player Albert Gudmundsson, it has been an emotional week for Genoa, concluding with the match against Empoli scheduled for tomorrow.
The collection is available for sale today at the Genoa Store in the Old Port area.