Replay becomes the main sponsor of the Rolex Monte Carlo Masters
The prestigious tennis tournament has a new partner
Sports
February 9th, 2024
February 9th, 2024
Replay continues for the third consecutive year its collaboration as the main sponsor of the prestigious men's tennis tournament belonging to the ATP category, the Rolex Monte Carlo Masters, which for this edition will take place from April 6th to 14th. The partnership agreement includes, in addition to visibility on the court and in all marketing and communication materials, also the total look Replay for the Rolex Monte Carlo Masters tournament staff. The capsule collection created for the event revisits iconic and timeless pieces with a contemporary taste and a unisex approach where Replay style meets the classic and sporty taste typical of the tennis world.
The collection includes polo shirts, sweatshirts, cotton pullovers, denim shirts, a college bomber presented in both long and short versions, blazers, chino pants, and cotton twill and denim pants, and will be available for sale starting from April 2024 at the Replay store in Paris, the brand's e-commerce, and the temporary Replay store within the areas involved in the tournament, as well as at the official tournament store itself. The historic tournament played on red clay officially has a new partner, which continues to expand its partnership program.