Milan's new Fourth Kit is already sold out

Less than forty-eight hours after the event staged at Spazio Maiocchi in Milan, where the collaboration between PUMA, AC Milan and the Los Angeles-based brand Pleasures was officially presented, comes confirmation from the numbers of how the two new Fourth Kits have been appreciated by the Rossoneri fans.

In fact, the club has announced that the white kit has recently sold out on Milan's official store, but this is not the only record. The pre-order phase was, in terms of success, second only to the launch of the Home 2022/23 jersey, doubling the sale of last season's Fourth kit, made in collaboration with Koché. The day after the official launch, which took place with an event attended by many Milan players, managers, representatives of PUMA and Pleasures as well as the community of fans, was the second best day ever on the Rossoneri's e-commerce, after the day that sealed the victory of the 19th Scudetto. The Fourth Kit made by PUMA, Milan and Pleasures surpassed all other Fourth Kits launched by the club in sales, also demonstrating how Fourth Kits are increasingly sought-after products by fans and that the intersections of football and fashion represent the present and future of football.