How did the launch of Under Armour's Shadow Elite 2.0 footwear go?

Slaloms, quick turns, sprints, and dribbles of all kinds. Speed and agility are the main attributes attackers use to surprise opposing defenses. Possessing these skills isn't enough; the greatest talents in contemporary football constantly seek new ways to push their limits through consistent training and choosing the best game shoes. Under Armour meets the needs of football stars with the new model Shadow Elite 2.0, launched on Thursday, February 15th, at the Village Underground in London, featuring Eddie Nketiah, one of the brand's main ambassadors. Amidst the brick walls of the venue and a hip-hop musical backdrop, Under Armour welcomed Arsenal's talent onto the stage, who recounted the beginning of his partnership with the sportswear brand and the features of the new shoe he favors most.

Eddie, with his playing style, is the perfect footballer to wear Under Armour's new creation, which stands out stylistically with a carbon soleplate, IntelliKit upper, and a foam heel insole for added comfort. After Eddie Nketiah and designer Gabriel Bellota - the mind behind the Shadow Elite 2.0 - addressed the audience, there was room for an interactive experience called Leave 'Em Guessing, where event attendees had the unique opportunity to compete, testing the new shoe, with the Arsenal striker in a timed obstacle course. If Under Armour was looking for a fearless and groundbreaking talent to represent the brand and the Shadow Elite 2.0 model, they couldn't have chosen a better athlete than Eddie Nketiah: get ready to see him shine on the Emirates pitch, with his new weapon on his feet and the iconic Thierry Henry's number 14 on his back.