The new collection by Slam Jam and Umbro is an ode to football

Umbro has been one of the brands that defined the aesthetic of terrace culture. In the 1980s, Umbro's garments were favorites among regulars in English stands; in recent years, however, it has focused its efforts on launching numerous lifestyle collections leveraging its sportswear aesthetic, earning an even more special place in the hearts of football enthusiasts. Together with Slam Jam, a reality founded in 1989 by Luca Benini, it has created the second chapter of a collection reflecting on the football heritage of the two brands. The collaboration focuses on "Penalty Culture," recognizing the fact that not all matches can be dominated by sportsmanship. There is a shirt inspired by the one worn by the English national team during the 2006 World Cup in Germany, but the collection is full of equally interesting items.

The highlight of the collection, circulating for months on social media, is the checkered anorak, but also the oversized hoodie that incorporates a mask covering the entire face in the hood. Among the items in the collection, the hoodie with a hood is one of the most significant as it recalls the habits of the so-called Perry Boys, a crew of British fans who used to wear "good boy" outfits to disguise themselves and avoid attracting the attention of the armed forces during clashes outside and inside stadiums. In addition to two different interpretations of tracksuits, the collection is completed by a red scarf and gray denim characterized by the shin guard print on both legs, a garment that we don't see every day, demonstrating how blokecore and football-inspired lifestyle clothing still have much to say, especially from an aesthetic and innovative standpoint.

The collaboration between Slam Jam and Umbro will be distributed by Slam Jam in stores and online starting from March 13th.