The meeting of lifestyle and tennis in Indian Wells

The ATP circuit is a fascinating microcosm, where stories of talent, sacrifice, and adrenaline are often intertwined with the style and glamour of the places that host the show. Among the most anticipated tournaments is the BNP Paribas Open in Indian Wells. A true temple of tennis, it delivers unforgettable emotions every year and perfectly embodies this dual dimension. Nestled in the Coachella Valley, the Indian Wells Tennis Garden transforms into an oasis, where Californian palm trees provide a backdrop to the splendid cement courts where the competition comes to life. The result is a vibrant atmosphere that creates a perfect stage for a top-level tennis spectacle.

The 2024 edition offered memorable matches. In the men's draw, Novak Djokovic, already a 5-time champion in the Coachella Valley, unexpectedly lost to Luca Nardi, marking the 20-year-old Italian's entry into the top 100. A few days later, the two rising stars of the ATP faced off in a match that increasingly has the feel of a generational challenge. Jannik Sinner's perfect record in 2024 was interrupted by a brilliant Carlos Alcaraz, at the end of a match full of tension and exchanges of rare intensity, always in the spirit of sportsmanship and mutual admiration that distinguishes these two great talents. The Spaniard then went on to win the title in California, confirming his title against Daniil Medvedev in a replay of the 2023 final. The women's tournament saw Iga Swiatek dominate the scene and win the final with a convincing 6-4, 6-0. The 22-year-old from Warsaw reached the final without dropping a set in the entire tournament, conceding only 21 games, in what was the best individual performance in the last 30 years (since 1994). The WTA queen thus reclaimed the title she had already won in 2022 and then lost to Elena Rybakina.

But Indian Wells is also distinguished by the glamorous atmosphere that frames tennis excellence. World-renowned sponsors, such as BNP Paribas, BMW, Rolex and Emirates, contribute to creating a unique show. The presence of celebrities like Tom Holland and Zendaya - who took pictures with Iga Swiatek - testifies to and amplifies the charm of the tournament, making it a special event for tennis lovers and the jet set. From desert excursions to evenings in Palm Springs, the tournament offers a wide range of activities to make your stay in the magical land of California unforgettable. This is why Indian Wells is not just a tennis tournament, but an unmissable experience that combines sports, entertainment and lifestyle. And now, the tour will continue its journey around the world, moving from the West Coast to the East Coast, for another of the most anticipated Masters 1000 of the season: the one in Miami.