Genoa FCF has made a fourth kit
Inspired by the 1999/2000 home kit
March 25th, 2024
As always, the International Break has been highly divisive. While many football enthusiasts were eagerly awaiting to see the National Teams playing in the new kits designed by adidas and Nike, not everyone felt the same. In fact, Serie A lovers, club supporters, and fantasy football players are anxious for the return of their heroes to domestic action. Fortunately for them, from Saturday at 12:30 until Monday at 20:45, the matches scheduled for the 30th round of the Italian league will take place. During the break, the players from clubs who were not called up by their National Team continued their training, seizing the opportunity to stay fit. There are also those who, like F.C. Genoa Football Club, during the International Break, chose to prepare for the launch of the new match jersey which will debut on Saturday in the match scheduled at the Marassi against Frosinone. This is the fourth kit and it will be added to the home, away, and third versions. The purpose of the launch will not be to offer a new color option to avoid kit clashes, but it will instead revive the historic color scheme of the blue and red home jersey.
The jersey adopts the design of the one worn in the 1999/2000 season, a season not particularly memorable for the Ligurian club, which, with Delio Rossi on the bench, finished in sixth place in the Serie B championship and was eliminated in the second round of the Coppa Italia. If the athletic feats of the red and blue squad didn't make it into the annals of football history, the home jersey helped make the 1999/2000 season somewhat special. Featuring the classic Kappa shoulder stripe in gold, it is the penultimate jersey produced by the brand before the interruption of the sponsorship, which was then resumed in 2019/2020. At that time, Genoa's commercial sponsor was Festival Crociere, which will obviously be omitted from the updated version, replaced by MSC branding. So, more than 20 years after wearing that jersey on the field, the Ligurians still see the Kappa logo and that of a cruise company appearing on the front. The jersey has been seen over the past year worn by Bresh, a rapper from Genoa and the author of the track Guasto d'Amore, one of the chants most frequently sung by the team's supporters.