AC Milan and OFF-WHITE release the collection "I SUPPORT SPORT FOR CHANGE"
As always, in limited edition
April 8th, 2024
AC Milan and OFF-WHITE strengthen their bond by launching a new limited edition t-shirt titled "I SUPPORT SPORT FOR CHANGE" along with a special campaign to support an initiative by the Milan Foundation focused on empowering at-risk girls in Nairobi. This collaborative project highlights the revolutionary nature of the partnership between AC Milan and OFF-WHITE, which since its inception in 2022 has aimed to harness the appeal of sports to drive change. "I SUPPORT SPORT FOR CHANGE" focuses on the conditions in the slums of Dandora and Korogocho in Nairobi, in collaboration with Alice for Children, a nonprofit organization founded 18 years ago dedicated to supporting at-risk children and women in Kenya. It is based on the belief that sports—with educational activities and substantial psychological support—can help girls become strong, independent women. "I SUPPORT SPORT FOR CHANGE" provides over 1,300 at-risk Kenyan girls the opportunity to train and play football; the program aims to help participants aged 10 to 18 recognize their intrinsic strength and value during a crucial phase of development, inspiring them to fight for their individual rights and for a more inclusive society. To support this initiative, AC Milan and Off-White have created a limited edition t-shirt.
The t-shirt released as part of the limited edition collection is marked with the slogan "I SUPPORT SPORT FOR CHANGE" on the chest, featuring a hybrid Off-White logo under the central collar and the iconic AC Milan devil. A portion of the proceeds from the t-shirt sales will go to the Milan Foundation to fund the Sport for Change program, which for over 20 years has used the positive values and strength of sports to tackle inequality and poverty, inspiring young people to grow and develop their talents. Simultaneously, the foundation promotes social integration and inclusion both in suburban areas and urban neighborhoods through projects in over 20 countries worldwide—including last year's Sport for Change project, where OFF-WHITE collaborated with the Milan Foundation to transform a small sports center at the Parish of Maria Madre della Chiesa in the outskirts of Gratosoglio, Milan, into a youth sports space.