5 tennis-inspired pieces that could become the new fashion staple
The most glamorous sport of all is getting ready to arrive in our wardrobes
Sports
April 18th, 2024
April 18th, 2024
It could be that Challengers by Luca Guadagnino - the film that portrays Zendaya as a tennis coach - is about to hit theaters; or maybe it's because Jannik Sinner continues to impress everyone by showing up on the court with a Gucci travel bag: tennis is the most glamorous sport of the moment. For this reason, there is a tangible possibility that more and more people may be drawn to the magnetic attraction that distinguishes and adds value to this sport by incorporating more and more items into everyday outfits that were originally designed for use on the courts and in the most luxurious settings of country clubs. The suggestion that tennis has the potential to replicate what fashion did with streetwear is alive, but undoubtedly quite complex - primarily due to the intrinsic nature of tennis itself. Unlike football, tennis is an elitist sport that knows whereby the outfit for each game is chosen by the athlete together with the technical sponsor and changes from game to game.
Tennis is not as accessible as football, a sport that is decidedly popular - in the truest sense of the word - and often has the ability to bridge social distances. The essence of tennis DNA could also spill over into fashion, not allowing for widespread dissemination of tennis-inspired pieces. Yet, tennis can boast a well-targeted appeal to an already established niche - just think that many tennis-inspired pieces coincide with the Old Money Aesthetic, a trend that exploded over two years ago and has been very successful. Luxury brands have dropped more than a few hints that suggest tennis could truly become the new fashion craze: our eyes are still fixed on the heels worn by Zendaya at the Rome premiere of Challengers, the latest creation by Loewe's creative director, Jonathan Anderson, which sounds like a solid statement: tennis wants to invade our wardrobes - or at least try to. We have selected 5 tennis-inspired items that could soon make their way onto your wishlist.
Sporty & Rich - Sports Quarter Zip
Gucci - Borsa da viaggio Jumbo
Nike - Air Tech Challenge II "Hot Lava"
Saint Laurent - Set di polsini
