Here is the collection by A$AP Rocky and PUMA dedicated to motorsport

With the video of a surreal go-kart race, PUMA and A$AP Rocky have launched the first collection dedicated to motorsport since the artist became Creative Director of the partnership between Formula 1 and the German sportswear brand. A$AP Rocky's knowledge of fashion, style, and experience in the lifestyle sphere bring a new perspective to the growing global audience of motorsport. The complete collection includes the PUMA Inhale OG sneaker, originally launched in the 2000s, which Rocky personally chose from the archive. As expected, PUMA wants to take advantage of the renewed interest in Formula 1 and its influence in the world of fashion through targeted collaborations or activations during the most important Grand Prix races. One of these is the upcoming Miami GP, which already drew attention to the race track in Florida last season, one of the most popular among VIPs and celebrities.

The collection further pushes forward this relationship between fashion and sport with pieces made from performance materials and functional elements with a distressed treatment. It includes a racing suit, a t-shirt, two balaclavas, one to wear under the helmet and one padded, a pair of racing gloves, and of course, a limited release of the PUMA Inhale OG. The fusion of motorsport and streetwear is at the core of A$AP Rocky's work, who actively followed all stages of the collection with a hands-on approach not only to design but also to all aesthetic and marketing elements that come with it. The campaign was created by the New York rapper himself, and this can be seen in the references to German expressionism and the Gufram cactus, inspirations already present in A$AP's work.

The collection will be available from May 3rd, coinciding with the start of the Miami Grand Prix weekend, at PUMA's online store.