PUMA: the new boot inspired by the Berlin Wall

The construction of the Berlin Wall had and still has a symbolic meaning for division and separation. Its fall in 1989 heralded a time of rebirth for many people, the beginning of a new era. PUMA and 11teamsports have decided to commemorate the role of the wall that divided the city of Berlin in two by creating a new and special boot. The aim of the two brands is to inspire the next generations by focusing on the concepts of equality and shared joy, without, of course, taking a back seat to the love and passion for football, the sport that can unite the most and create a sense of belonging. The model chosen by PUMA and 11teamsports is the FUTURE Ultimate, the flagship of the German brand's product range. For the special collaboration, it comes in a version with bold colours and graphics and an upper with the branding of 11teamsports - one of the world's leading football retailers. It's not a boot, but a statement, a message designed to reach as wide an audience as possible: Unity is strength, division is weakness.

FUTURE Ultimate is a boot designed for the players who make the difference, in fact, every feature is carefully studied and conceptualized. The FUZIONFIT360 midsole manages to dynamically adapt to the shape of the foot, favoring movements throughout the duration of the game. Furthermore, the FUZIONFIT360 midsole combines cutting-edge technologies PWRPRINT, PWRTAPE to ensure a snug fit and solid support, as well as 360-degree freedom of movement. Instead, the 3D texture covering the upper is designed to improve ball control. Finally, the soleplate enhances stability, agility, and traction for directional changes that only the most technical players can master. This is an important step for PUMA, which asserts itself not only as a cutting-edge brand in the sportswear landscape concerning the technologies and materials used for the production of football boots. The Forever United edition of the FUTURE Ultimate model demonstrates how a football boot can be a real means to communicate important messages. In conjunction with the launch of the soccer cleat, 11teamsports chose to create a mural on a city wall with the phrase "Forever United."