Gucci is in its Tennis core period

Tennis is undeniably the coolest sport of the moment, especially as Wimbledon approaches. This tournament is known worldwide for its sense of style, and Gucci doesn't want to be caught unprepared for the grass season. After all, one of the top testimonials for the Italian brand is Jannik Sinner, the number one tennis player in the world and the recent winner of the ATP 500 in Halle. He is also one of the favorites for the English Slam. The new collection, designed by Gucci's Creative Director Sabato De Sarno, is perfect for wearing at the "All England Lawn Tennis and Croquet Club", where tennis has been synonymous with style since 1877. As it is well known, none of the players on the Wimbledon grass can wear any color other than white, as it was the color that best concealed sweat stains, considered to be unrefined.

Combining tradition and modernity, Gucci's collection pays tribute to the long-standing relationship between the brand and tennis, drawing inspiration from archives dating back to the 1970s. It was during this time that the brand decided to expand its range of tennis-related items, particularly accessories and footwear, including the Tennis 1977 sneaker, one of the first sneakers produced by a luxury brand. This affinity with tennis continued in the 1980s with a selection of ready-to-wear pieces that captured the hearts of both athletes and fans of the sport. The collection's centerpiece is the iconic Web stripe, an unmistakable code that weaves together the brand's past and present, a testament to its long tradition. This iconic detail can be found in all the models, giving the collection a uniform aesthetic that reflects the timeless elegance of classic sportswear.

But the most exciting aspect of the collection lies in its extensive list of accessories, which will make you feel like Jannik Sinner when he steps onto the court at Wimbledon with his monogrammed bag featuring the iconic double G. The collection includes caps, wristbands, leather goods, and standout items such as a new duffel bag, a racket backpack, a racket bag, and a shoe holder, all adorned with the white-on-white GG monogram. It's an impeccable style for what is about to be the most crucial moment of the tennis calendar, with Wimbledon first and then the highly anticipated Olympics in Paris on the Philippe Chatrier court.