adidas becomes the new sponsor of Virtus Bologna

The Virtus Segafredo Bologna has chosen adidas as its new technical sponsor starting from the 2024/25 season. The announcement was made by the CEO of the V nere, Luca Baraldi, at a press conference held yesterday at the team's facility in Bologna, where they also announced updates on season tickets for Serie A and Euroleague. "We are pleased to announce the new agreement with adidas. This partnership represents a new and important chapter for Virtus Segafredo Bologna, which aims to constantly position itself among the top basketball clubs in Europe" said Baraldi at the end of the conference. Virtus Bologna thus ends its relationship with Macron to join forces with one of the most active brands in European basketball at the highest levels. The Three Stripes are in fact the sponsor of the two finalists of the last Euroleague, Panathinaikos and Real Madrid, as well as other prestigious clubs and the Euroleague Basketball Adidas Next Generation Tournament. We spoke with Alberto Uncini Manganelli, GM Running and Credibility Sports adidas and a big Virtus fan, about this important new partnership for Italian basketball.

"We can say that it was born from an intuition and a series of contacts with local teams who are always very attentive to which sports organizations to collaborate with, and in these conversations the opportunity to collaborate with Virtus Bologna arose. Clearly, they found in me a great supporter, being from Bologna and a Virtus fan, but that's not the determining factor, and it should never be. However, there is definitely a personal emotional aspect that is tied to this announcement today", explains Uncini Manganelli, who tries to separate his personal and professional spheres. However, the agreement between Virtus and adidas definitely shifts the balance of Italian basketball towards a European identity. "In basketball, Virtus Bologna represents excellence in Italy and the city of Bologna is very attentive to sports. There is a great affinity, a great focus and a great passion for this sport thanks to a strong fan base. We strongly believe in this and in common values for innovation and performance, for attention to athletes, and for improving the fan experience. On all these topics, we immediately found a common focus".

Basket City has shown great enthusiasm for the new partnership between Virtus and adidas, which will not only provide the best for the athletes on the court, but also a wide range of Fanwear and Lifestyle products. "We hope to give fans a series of new, different, and exciting experiences, because we believe that the Virtus fan base is not only attentive to what happens on the court, but also to the lifestyle context. That's why we are truly happy to be here today to announce this partnership, for adidas basketball continues to be one of the most important sports and it defines the direction we have taken as a company". Basketball continues to be a sport that can influence the relationship with fashion and lifestyle, using both the most spectacular and dominant athletes and activating communities and societies with a strong history and tradition. These are two paths that adidas will use to make basketball in Bologna even more special.