Coldplay become the new sponsor of Barcelona
Instead of the Spotify logo, the jersey of the Blaugrana team will feature the logo of Chris Martin and his associates
October 17th, 2024
As the club approaches its 125th anniversary, Barcelona has wanted to anticipate the celebration with the world's most important rock band. Following the trend of last season, once Spotify became the main commercial sponsor of the blaugrana society, Coldplay is the first musical artist to appear on the club's jersey. On the occasion of the launch of their new album, Moon Music, released on October 4th, Chris Martin and his colleagues are the protagonists of this limited release of the Home version of the Nike kit for the 2024/25 season. Coldplay follows Rosalía, Drake, Karol G, and The Rolling Stones, who had personalized the jersey in the previous season.
In addition to the game kit, which will make its debut on the pitch for the first time during the highly anticipated El Clásico against Real Madrid on October 26th, Barcelona and Coldplay will also launch a capsule collection consisting of limited edition clothing and accessories, combining the blaugrana aesthetic with the cosmic vibes of the English rock band's music. A must-have collection for both fans of the Catalan team and Coldplay, which further seals the relationship between football jerseys and music, with more and more singers loving to take the stage wearing jerseys from more or less famous teams. And this confirms the foresight of Spotify's investment, which understands how to maximize its deal with Barcelona by removing its own logo in favor of even more beloved and recognizable artists.