adidas is the Crown of the Italy Kings League

The Kings League, the global sports phenomenon created by football legend and entrepreneur Gerard Piqué, has announced major international development plans, including the launch of new championships worldwide. Leading the competition on a global scale, alongside Piqué himself, is the new CEO Djamel Agaoua: an experienced entrepreneur, technology investor, and former Managing Director of the NBA in Europe and the Middle East. Agaoua joins the Kings League following the triumphant launch of the new 2024/25 season, which has already recorded an astounding 7 million views on the opening day of matches. The spectacular football tournament is now ready to roll out a series of exciting new championships in Europe, Brazil, North America, the Middle East, and Asia over the next 12 months. The first of these, set to be unveiled in the coming weeks, will take place in Italy, with the involvement of prominent global personalities and football superstars, including Lamine Yamal and renowned influencers such as Jake Paul and Fedez.

 

 

In Italy, the official presentation event of the new Kings League will take place on November 18 at 8:45 PM in Turin and will be broadcast live on TikTok, Twitch, YouTube, and X, showcasing, among other updates, a collaboration with adidas. «We are thrilled to collaborate with Kings League Italy,» said Alessandra Furia, Senior Director Brand of adidas. «This partnership represents a unique opportunity to connect with a new generation of sports enthusiasts and bring adidas' innovation and creativity into a dynamic and ever-evolving context.» In Italy, the Kings League has just concluded the Tryouts to select players for the 12 teams ready to captivate the Italian audience and viewers worldwide. Additionally, among the big novelties, the Kings League has planned the Playoff Week from December 12 to 15—a new playoff format inspired by the NBA, featuring front-row celebrities and a red carpet to enhance every match experience. Finally, in Italy, adidas will be the official supplier for the Kings League, meaning all teams will play with kits and game balls designed by the Three Stripes.

 

 

The most significant global novelty from adidas as part of the Kings League partnership launch is the release of the exclusive F50 Elite AG Kings League boots, unveiled in a special video featuring Lamine Yamal. The limited-edition F50 Elite AG Kings League boots will be available exclusively on the Fútbol Emotion and Kings League sales platforms, with only 200 pairs released on the market.