Released the second collection by Macron and Lamborghini
Featuring embossed graphics that characterize all the garments
December 12th, 2024
The second chapter of the partnership initiated this summer between Macron and Automobili Lamborghini has been unveiled: the new Macron Activewear collection for Automobili Lamborghini, embodying innovation, functionality, and performance. A perfect synthesis of creativity and passion, essential qualities for the two companies proudly sharing roots in the same region (just 30 km separate the headquarters of Macron and Automobili Lamborghini). The new Activewear collection, born from the collaboration of the creative teams at Macron and Automobili Lamborghini, represents the perfect blend of performance and functionality. Designed for both men and women, it includes sportswear crafted for fitness and running. The garments are made from high-quality technical fabrics that ensure comfort and freedom of movement.
The design is unique and inspired by four iconic Lamborghini colors: Arancio Apodis, Blu Vathys, Verde Turbine, and Viola Pasifae, enriched with embossed graphics in a tone-on-tone hexagonal pattern reminiscent of the leather seat details of the cars. The men’s collection includes a black rain jacket with Arancio Apodis details, the same color combination found in the high-neck shirt. Verde Turbine distinguishes the hooded sweatshirt. All these garments prominently feature the "Automobili Lamborghini" inscription, tone-on-tone, on the back just below the shoulders. The t-shirts and the sleeveless tank tops, which use all four colors both as base and detail, are made with new soft jacquard and zephiro softlock fabrics, lightweight and comfortable. Shorts, short pants, and long trousers are also available. The women’s collection is characterized entirely by Nero and Viola Pasifae, spanning rain jackets, t-shirts, sports bras, shorts, and leggings.
Once again, the embossed graphics characterizing all the garments echo the hexagonal pattern of the leather seat details in Lamborghini cars. Each item in the new Activewear collection features a customized back neck with the logos of the two brands and includes the Macron Hero and Automobili Lamborghini logos on the sleeves or thigh borders of the trousers. This exclusive line celebrates Italian excellence, blending Macron's innovation with Automobili Lamborghini's audacity, elevating passion for sport, performance, and team spirit.